Caching Explained: What it is and Why it Matters

If you’re new to the world of marketing, you may have come across this term before and been left scratching your head. What does caching mean? Why would it be important? Shouldn’t you just be putting things on social media so people can find them?

How does caching work?

Caching works on an operating system level, allowing your browser to store files in a temporary location so you can retrieve them more quickly when browsing again. To enable caching on Chrome, click Preferences in the upper-right corner of your browser window and select Show advanced settings… In Chrome’s advanced settings, scroll down to Privacy, click Content Settings… within that submenu, and then enable one of three caching levels.

What do webpages need to be cached by us?

Webpages need to be cached for a number of reasons. If a page isn’t cached, we won’t get all assets from that page which can mean something as simple as missing images.

Are there any drawbacks to caching?

Every action has a reaction, so caching isn’t without its risks. Cached data can become outdated quickly, which means your web pages might show inaccurate information. That said, caches are helpful tools to use if you know how they work and when to use them. But what kind of data should you cache? How long should you cache that data? And where do you store your cached data? Find out everything you need to know about caching here.

How can I make my website cacheable by Cloudflare?

If you’re trying to figure out if your website can be made cacheable by Cloudflare, there are a few ways you can find out! The first step will be understanding what caching means in general.